The foundation your UI designers build on
I work on the layer underneath the interface: user workflows, terminology, iconography and information architecture. That framework is what gives visual execution something solid to sit on, so your designers are making decisions about hierarchy and craft rather than guessing at what the product is supposed to do.
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Through Tayma.Tech I lead this work for nonprofit and public sector clients, including the Qaddumi Foundation, alongside digital transformation and procurement advisory. Previously an analyst at Social Studio Analytics on user research, data dashboards and chatbot solutions. Non technical teams, tight budgets, patchy internet and older phones are not limits on the work. They are the work.
- Discovery & Field Research
- User Workflows
- Information Architecture
- Terminology & Iconography
- Arabic RTL & Low Literacy
- Procurement Advisory