Digital Transformation · UX Research · Strategy
I bridge the gap between digital systems and the humans who actually use them — grounded in context, built with intention, and designed to last beyond the project.
About
I grew up in Palestine watching the same apps, platforms, and systems that were built for someone else — and noticing how much gets lost in that translation. That curiosity became a career.
I studied Computer Science and International Relations — the first at Birzeit University to combine them — because the people shaping digital systems need to understand the political, cultural, and human contexts those systems operate in.
I've worked with governments, NGOs, startups, and grassroots teams across the Arab region and beyond. The challenge is always different. The principle is always the same: understand the person first, then build the tool.
I'm a Kofi Annan Changemaker, former ITU Generation Connect Youth Envoy, and a consultant who genuinely gets excited about the detail that changes everything.
These aren't micro-copy changes. They are the difference between a product that feels foreign and one that feels like it was made for you. This is what Arabic-first UX actually means.
Who I work with
NGOs & Public Sector
Mission-critical work, limited tech resources. I build systems that fit your reality, not your budget's fantasy.
Arab-region companies
Products for Arabic-speaking users that go beyond RTL — cultural context, warmth, and trust built in from the start.
Startups & Scale-ups
You have a product. Does it feel right to your users? I research what's missing and translate it into something buildable.
Rights & Safety orgs
Digital safety isn't an add-on. I help organizations in sensitive contexts build safer, more resilient digital environments.
Services
I rarely encounter the same challenge twice. But the approach is always the same: understand people, understand context, make the technology fit — not the other way around.
01
Replacing broken workflows with systems that work in your real context. Low-code, practical, built for your team to own after I leave.
02
Research and design for Arabic-speaking users. Cultural context, dialect nuance, and human warmth — not just right-to-left layout.
03
A grounded, honest map of where your organization stands digitally — not a generic checklist — with a realistic path forward.
04
Membership systems, dashboards, automations. Designed so your team can manage and evolve them independently.
05
For organizations operating in sensitive contexts. Training, guidelines, and policy design with a security and human rights lens.
06
Keynotes on human-centric tech, youth digital rights, and building products for the Global South. Boards and conferences welcome.
Selected Work
On Stage
MWC Barcelona 2024
"Society First: Designing Tech for the Safety & Wellbeing of All Users"
Keynote · GSMA / Telenor / UNICEF
UN Headquarters, New York
Summit of the Future — Closing Remarks on Youth & Digital Empowerment
UN Summit of the Future · 2024
Internet Governance Forum — Riyadh
"AI Governance & Alternative Approaches to Teaching the Next Generation"
IGF 2024
High-Level Meeting — Tunis
Youth Advisory on Learning & Transition to Decent Work in the Arab World
ILO · UNDP · UNESCO · UNFPA · UNICEF · 2024
UNICEF MENA — Amman
Child Rights Stakeholder Engagement — 12 Countries, MENA Region
UNICEF · OHCHR · 2025
ITU Plenipotentiary — Romania
Workshop Facilitator: Youth Engagement in Global Digital Governance
Generation Connect · ITU · 2022
Work Together
Whether you're an organization navigating digital change, a company wanting to truly connect with Arabic-speaking audiences, or a conference looking for a grounded voice on human-centric technology — I'd love to hear from you.
hello@tayma.tech